About Bardiah

Built for brands that
write like letters.

We believe a great marketing email should feel less like a campaign and more like a note from someone who cares. Bardiah exists to make that easier, without compromising the craft.

Our story

Why we started.

Bardiah started with a frustration: every email tool on the market made you choose between two bad options. Use templates that look generic. Or hire a designer for every campaign.

We'd seen it everywhere. Small founders shipping launches in plain text because their brand-matched template was "still being worked on." Marketing leads at design-conscious companies copy-pasting from Figma to Mailchimp, losing fidelity at every step. Agencies juggling five client brands across three tools and a million Slack threads.

The work of writing a great email is one thing. The work of making it look right shouldn't be a second job.

"A great email should feel less like a campaign and more like a letter."

So we built Bardiah, an AI tool that takes the design and engineering work off your plate, while letting you stay in full control of the words. You bring your brand once. We remember it. You bring your copy and your taste. We turn it into beautifully built emails that look like you, not like a template.

We're still small. We ship every week. And we read every piece of feedback that comes through. If you're using Bardiah and have something to say, we want to hear it.

The name

Bardiah, from papyrus.

Bardiah (بَرْدِيَّة) is the Arabic word for papyrus, the original medium for sending words across distance. Letters. Treaties. Poetry. Love notes. The first emails, really.

We chose the name because it grounds what we do in something older and more careful than "marketing." A papyrus letter was a craft object. Someone made it. Someone sealed it. Someone carried it. And the person who received it knew, before they read a word, that effort had gone into reaching them.

That's the spirit we want for every email shipped through Bardiah, even the receipts.

بَرْدِيَّة
Bardiah
papyrus
What we believe

Three values we hold close.

01
Craft matters, even at scale
Mass communication shouldn't feel mass-produced. We obsess over the small details, from kerning to line height to the exact shade of a CTA, because someone on the other end will notice. Even if they can't name what they're noticing.
02
The model serves the maker
AI shouldn't replace your voice. It should give you back the hours you spend not getting to use it. Bardiah is built so your taste, your judgment, your brand stay at the center. The AI is the assistant. You're the author.
03
Quiet beats loud
We don't make products that yell. No popups, no dark patterns, no "WAIT, DON'T LEAVE!" exit modals. Just a tool you can use, charge fairly for, and trust to do its job without theater.
8,000+
Brands using Bardiah
240k+
Emails shipped
14×
Faster than a designer
99%
Inbox deliverability
The team

Small team.
High standards.

We're a small group based in Jeddah, with collaborators in Riyadh, London, and Lisbon. We've shipped at companies you've heard of, and a lot you haven't, and we've all sent emails we wish looked better. Bardiah is the tool we wanted.

S
Sara Al-Amri
Co-founder · CEO
Previously head of brand at a design-led DTC company. Spent years copy-pasting designs into Mailchimp and decided she'd had enough.
R
Rana Habib
Co-founder · CTO
Built infra at two infrastructure companies you've used today. Now turning emails into something that doesn't break in Outlook.
O
Omar Khaled
Head of Design
Ex-agency designer who's seen every email template ever made. Now making sure none of them look like that.

Come ship something beautiful.

Try Bardiah free for 14 days. No card, no commitment, just better emails.